Your website conversion rate is an important factor in achieving your search engine optimization goals. In fact, you have to use conversion rate optimization (CRO) in order to improve your SEO. Here are some benefits and tips for improving your CRO.

Benefits of Focusing on CRO

Of all of the benefits of CRO, the biggest is the ability to change to your website based on data. In the past, you've probably made changes based on gut feelings. Unfortunately, this method will only get you so far in achieving your SEO goals.

CRO lets you evaluate the results of the changes, which makes it easier to make smarter decisions regarding future changes to your site. Because of that, you can reduce your bounce rate. Also, you can increase the chances of visitors completing the actions that you want them to take while visiting your website.

Another benefit of CRO is that search engines take bounce rate into account when they rank your site. If the CR is high, then visitors are navigating to multiple pages on your website, which reduces the bounce rate as well. These results will boost your rankings on search engines.

Ways You Can Improve the CR

If you want to increase the CR and improve local SEO, then you need to streamline the process of using your website. For instance, having visitors fill out a long or complicated form to sign up for a service can make the bounce rate rise and the CR fall. Whether you want visitors to sign up for a service or complete an online order, the form that they fill out should be as short and simple as possible.

Another way to improve the CR is to provide customer reviews on your site. Studies show that people are much more hesitant to make purchases from websites that don't have customer reviews. Incorporating them into your website is a great way to improve the CR.

Also, you can use custom reviews on social media pages. Positive customer reviews are a great way to raise the click-through rate for your site. When you increase your CTR, you improve your search engine results pages.

Having strong call-to-actions on your website is another important part of CRO. You want the CTAs to reach out to your visitors and inspire them to perform actions on your site. A good rule of thumb is to make sure that they see the CTAs no matter which page that they visit.

Conduct CRO Testing

While using CRO is a great way to improve the conversion rate of your website, it's not a surefire thing. After all, there are no surefire ways to ensure that people who visit your site will purchase an item or complete your desired action. You have to find out what works best for your site and draws in your demographic.

For this reason, you should conduct tests. Use different headlines, CTAs and colors on your website. Just don't change too much at once. If what you change makes the CR rise, then you can keep it. If not, you can revert to what you had, and make new changes. It's a process of trial and error. Once you find the winning formula, though, you'll enjoy a higher CR.